CUSTOMERS

Comcast Business

A subsidiary of Comcast, Comcast Business delivers award-winning service and solutions—including business Internet, phone, and television—to more than one million companies across the United States. In 2016, Comcast Business generated more than $5.5 billion, making it one of Comcast’s fastest growing segments.

Comcast Marketplace Product Shot V2

We always like to say, ‘If there's one thing we got right when we started, it was choosing AppDirect.’

- James Mumma, Executive Director of Product Management
Customercards Color Comcastbusiness Featured 70

Comcast Business wanted to sell cloud services like Microsoft Office365 as a core part of its revenue-generating business. The team decided to approach the SaaS effort as a mini start-up business, outsourcing as much as possible and relying on operational expenses, rather than capital expenditures, to fund it.

Working with AppDirect, the SaaS start-up within Comcast Business introduced ten products in ten months to its small and medium-sized business customers. Four years into its experiment, the start-up has solidified into a proven business model and is expanding into additional channels within the company.

RELATED CUSTOMERS