Comcast Business

A subsidiary of Comcast, Comcast Business delivers award-winning service and solutions—including business Internet, phone, and television—to more than one million companies across the United States. In 2016, Comcast Business generated more than $5.5 billion, making it one of Comcast’s fastest growing segments.

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We always like to say, ‘If there's one thing we got right when we started, it was choosing AppDirect.’

- James Mumma, Executive Director of Product Management
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Comcast Business wanted to sell cloud services like Microsoft Office365 as a core part of its revenue-generating business. The team decided to approach the SaaS effort as a mini start-up business, outsourcing as much as possible and relying on operational expenses, rather than capital expenditures, to fund it.

Working with AppDirect, the SaaS start-up within Comcast Business introduced ten products in ten months to its small and medium-sized business customers. Four years into its experiment, the start-up has solidified into a proven business model and is expanding into additional channels within the company.