Subscription Commerce: The Magic Behind the Marketplace

Digital marketplaces—or app stores as they’re widely known—have risen in popularity as a way to create a digital commerce experience that gives companies the ability to grow beyond their core offerings and provide customers with a selection of products from third-party sellers.

Hear from AppDirect’s James O'Connor, Director, Sales (North America West), who will walk you through how businesses across telecommunications, software, manufacturing, franchises, and more are using marketplaces to better serve their customers.

What you'll learn:

  • Global trends leading to the proliferation of marketplaces
  • Industry use cases and best practices for marketplace success
  • How to overcome challenges of subscription commerce

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