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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

customer retention

Performance Triangle Customer Support

Industry Insights

The Performance Triangle for Customer Support: 3 KPIs You Should Always Focus On

In the world of support, we can measure literally everything. We know when people come to work, go home, and take breaks...

By Kam Rawal / AppHelp / Aug 02, 2018

Manufacturing Blog Series Part3

Industry Insights

The Digital Revolution in Manufacturing, Part Three: Driving Competitive Value

The definition of manufacturing has always been straightforward: to make products on a large scale using machinery. With the dawn of Industry 4.0, how...

By James MacTavish / AppDevices / Mar 28, 2018

Manufacturing Blog Series Part2

Industry Insights

The Digital Revolution in Manufacturing, Part Two: Driving Customer Retention

A key success metric for companies in any industry are repeat buyers, and manufacturers are no different. Not only do repeat customers often spend mor...

By James MacTavish / AppDevices / Mar 21, 2018

First Impressions

Strategy & Best Practices

The Importance of First Impressions: Why Wowing Your Customers the First Time Pays Off in the Long Run

They say first impressions are the most lasting. Within the first 7 seconds of meeting someone, they will have made a solid decision about your trustw...

By R. J. Stangle / AppHelp / Jan 17, 2017