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AppDirect Listed as a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2020

September 2, 2020

The company’s subscription commerce platform reduces the complexity of purchasing and provisioning digital products.

San Francisco, Calif. – September 2, 2020 – AppDirect, the leading subscription commerce platform company, today announced that it has been recognized as a Sample Vendor in the Hype Cycle for Digital Commerce, 2020[1].

In the Hype Cycle for Digital Commerce, 2020 report, Gartner named AppDirect as a Sample Vendor in the Enterprise Marketplaces category. According to Gartner: "Enterprise marketplaces allow organizations to shift their business model from linear digital commerce where they sell directly to end customers to a platform business where they facilitate transactions between sellers and buyers. When done right, organizations can enrich product offerings, reduce selling or procurement costs, test new items or categories before adding them to the product catalog, and improve the customer experience by making the process more transparent and efficient."

"Today, digital channels are more important than ever before. They need quick, seamless access to the digital tools that can help them do their jobs more effectively," said Dan Saks, co-CEO of AppDirect. "In our opinion, being recognized by Gartner as a Sample Vendor underscores the value of the AppDirect platform; it is critical to delivering those tools and innovating in digital commerce."

The AppDirect subscription commerce platform enables businesses to sell any product, through any channel, on any device. With AppDirect, companies can innovate faster and accelerate time to market while reducing the complexity of growing and managing a recurring revenue business.

Gartner Reports

[1] Gartner, "Hype Cycle for Digital Commerce, 2020" Sandy Shen, August 3, 2020. (Gartner subscription required).

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About AppDirect

AppDirect offers a subscription commerce platform that removes the complexity of building a recurring business model. Sell any product, through any channel, on any device—as a service. Our platform opens up endless opportunities for commerce innovation, giving businesses the freedom to grow. We power millions of subscriptions worldwide for organizations like Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.

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