Digital Economy

Digital Economy

The Transformative Future of Business.

Don’t let digital happen to you, make digital happen for you.

The digital economy is the wealth and resources generated from the ubiquitous connectivity of devices, data and people. It’s only the start of what will be the most transformative revolution of our time where the friction between buyers and sellers is removed. The impact has fundamentally changed the way businesses create, distribute, and monetize products. The digital economy is not bound by region, channel or device, and with the massive proliferation of new applications, one organization can’t do it all alone. You need an ecosystem to succeed.

Digital Economy Growth

How to succeed in the digital economy

  • Optimize your digital supply chain

    Optimize your digital supply chain

    Create a high level of interoperability between every system that sits between the inception of an innovative idea and delighting your end customer

  • expand your digital channel

    Expand your digital channel

    Expand from linear to omni-channel sales model to include, online, call center, field sales, reseller, retail, On-Device, bundling

  • establish partnerships

    Establish Partnerships

    Find, evaluate and integrate third party services to expand inventory and increase incremental revenue

  • become a digital ecosystem

    Become a Digital Ecosystem

    Be a cohesive platform that seamlessly connects all the players in your ecosystem

  • Digitalize your core offering and customer experience

    Digitalize Your Core Offering and Customer Experience

    Harness the data from these digital interactions to fuel cycles of innovation

Digital Economy

“By 2019, all Digitally Transformed Organizations Will Generate at Least 45% of Their Revenue from 'Future of Commerce' Business Models.”

– International Data Corporation

How we define the digital economy

Driven by today’s near ubiquitous connectivity, the digital economy offers a range of benefits that stem from reducing friction is the way products and services are distributed and consumed. 

Unlike traditional economic systems, the digital economy is not bound by region, channel or device. It is creating a fundamental change in the way businesses create, distribute, and monetize products in order to compete.

How We Define the Digital Economy
Digital Economy Quote 2

“Digital Transformation Spending Will Reach $1.7 Trillion Worldwide, a 42% Increase from 2017.”

– International Data Corporation

Open Access to Digital Ecosystems

Today’s interconnected online ecosystem of channel partners, providers and resellers has created the opportunity for many companies to benefit from economies of scope by selling third-party products alongside their own.

“Companies that are adapting to a digital world are 26% more profitable than their industry peers.”  MIT Sloan

“Companies with 50% or more of their revenues from digital ecosystems have higher revenues and higher profit margins than their industry’s average.” – MIT Sloan

“By 2020, the proportion of organizations that will have deployed digital-platform strategies will have more than doubled, to over 60 percent.” – IDC

The Power of the Platform

Digital platforms are the key differentiator for digital transformation, and ecosystems are the rocket fuel that power platform growth. In fact, ecosystems—of products, services, developers, etc.—are the only way to innovate quickly and meet customer demands. We believe in three fundamental pillars for platform success.

Digital Economy Open


The ability to connect the platform with any other service or product you use in your company.

Digital Economy Extensible


Allow for customization of the user experience.

Digital Economy Agnostic


Ability to integrate with all types of technologies and ecosystems.

Related Resources

  • Build an ecosystem

    We are accelerating the adoption of digital technology today for the benefit of the future. In our connected world, success is not just determined by how we plan and execute, but how we deepen our connections.

    Learn how enterprise software companies can win developers and create thriving ecosystems.

    Read More

  • Tap the power of the platform

    AppDirect is the end-to-end commerce platform that seamlessly connects buyers and sellers in the digital economy.

    Learn how companies are making big bets on developer ecosystems to succeed.

    Read More

  • Re-envision channel strategy

    We are shifting from a world where businesses sell one product across one channel to a world where businesses are selling solutions through bundle of products and services across many channels.

    Watch how ProsperWorks launched a scalable partner program with AppDirect.

    Watch Now

Learn more about AppDirect by speaking to an expert.