How Marketplaces Accelerate B2B Commerce Transformation

AppDirect Q&A with Senior Analyst Joe Cicman of Forrester

How do you begin building a marketplace ecosystem? What is involved in moving to subscription commerce? Hear the latest on digital commerce as Joshua Schnoll, AppDirect’s VP of Marketing, hosts Forrester analyst Joe Cicman as a featured guest.

In this interview, you’ll learn about:

  • Key trends in digital commerce across vertical markets like IT or Manufacturing and Software
  • Success characteristics for businesses that have been successful with digital commerce and marketplaces
  • Who is usually involved, and who to involve, in build vs. buy decisions
  • How to address the unique challenges with subscription commerce

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