ON-DEMAND WEBINAR WITH FORRESTER
How Marketplaces Accelerate B2B Commerce Transformation
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AppDirect Q&A with Senior Analyst Joe Cicman of Forrester
How do you begin building a marketplace ecosystem? What is involved in moving to subscription commerce? Hear the latest on digital commerce as Joshua Schnoll, AppDirect’s VP of Marketing, hosts Forrester analyst Joe Cicman as a featured guest.
In this interview, you’ll learn about:
- Key trends in digital commerce across vertical markets like IT or Manufacturing and Software
- Success characteristics for businesses that have been successful with digital commerce and marketplaces
- Who is usually involved, and who to involve, in build vs. buy decisions
- How to address the unique challenges with subscription commerce