SURVEY REPORT
The State of B2B Subscription Commerce in the New Normal
How the COVID-19 Pandemic is Impacting Digital Initiatives for Software Companies
The global COVID-19 pandemic has upended the business world as we know it. Many companies had to make drastic changes to their operations, almost overnight. Do digital-first organizations now have an advantage? Read our latest survey report to learn about the “new normal” for digital commerce.
Please note: Opting into cookies allows for the best viewing experience, such as access to video content
Fill out the form to download the survey report.
This page relies on third party scripts to load. Please disable any ad blockers you might be using and reload. Read more about how we use third parties here.
The final chapter has yet to be written about COVID-19, but among businesses, its impact on digital innovation has been fast and almost universal. In fact, 85 percent of software companies are concerned about the rate of digital transformation.
—AppDirect
Get the report
Key Findings
Our survey report reveals several striking trends that are shaping the new reality for companies looking to succeed in digital commerce.
- Across industries, software companies were most prepared to bring new digital products to market
- 43% of software companies have launched new digital initiatives and are making long-term investments to prepare for the new normal
- Nearly every company, 97 percent, said they rely on software ecosystems to scale or create new digital products and channels
- The era of subscription commerce is here: 95 percent of companies offer at least one subscription-based product or service