SURVEY REPORT
The State of B2B Subscription Commerce in the New Normal
How the COVID-19 Pandemic is Impacting Digital Initiatives for MSPs
The global COVID-19 pandemic has upended the business world as we know it. Many companies had to make drastic changes to their operations, almost overnight. Do digital-first organizations now have an advantage? Read our latest survey report to learn about the “new normal” for digital commerce.
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The final chapter has yet to be written about COVID-19, but among businesses, its impact on digital innovation has been fast and almost universal. In fact, 90 percent of MSPs are likely to worry about the rate of digital transformation.
—AppDirect
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Key Findings
Our survey report reveals several striking trends that are shaping the new reality for companies looking to succeed in digital commerce.
- Across industries, MSPs were most likely to delay or cancel digital commerce initiatives
- 30 percent of MSPs are making shorter-term investments in digital strategy to weather economic uncertainty
- MSPs are most likely to work with external partners. 74 percent of MSPs are working with a third-party to create or scale new digital channels
- The era of subscription commerce is here: 95 percent of companies offer at least one subscription-based product or service