SURVEY REPORT
The State of B2B Subscription Commerce in the New Normal
How the COVID-19 Pandemic is Impacting Digital Initiatives for Manufacturers
The global COVID-19 pandemic has upended the business world as we know it. Many companies had to make drastic changes to their operations, almost overnight. Do digital-first organizations now have an advantage? Read our latest survey report to learn about the “new normal” for digital commerce.
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The final chapter has yet to be written about COVID-19, but among businesses, its impact on digital innovation has been fast and almost universal. In fact, 73 percent of manufacturers are concerned about the rate of digital transformation.
—AppDirect
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Key Findings
Our survey report reveals several striking trends that are shaping the new reality for companies looking to succeed in digital commerce.
- Only 27 percent of manufacturers felt prepared to bring new digital products to market
- A sizable majority of manufacturers, 73 percent, are focused on making long-term investments in digital strategy
- 57 percent of manufacturers are likely to add third-party digital offerings to keep up with the accelerating pace of innovation
- The era of subscription commerce is here: 95 percent of companies offer at least one subscription-based product or service