GUIDE

Building a Business Case for Subscription Commerce

How to Educate Your Organization and Align to Succeed

Your company could be the next big B2B subscription commerce success story—but first, you must convince everyone else in the organization that it’s the strategy to pursue right now. Read our guide to learn how to create a compelling business case for subscription commerce.

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Executives, board members, and other stakeholders may not know the difference between ecommerce and subscription commerce, let alone why and how your company should be thinking outside of the traditional, one-time transaction model.

—AppDirect

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Key Best Practice Areas



The “Building a Business Case for Subscription Commerce” guide gives practical, real-world advice in several key areas, including how to:

  • Convey the why, what, when, and how of pursuing a subscription commerce strategy
  • Start with the corporate vision
  • Educate your audience on the opportunity
  • Describe your strategy for subscription commerce
  • Calculate the outcomes
  • Check your work against benchmarks

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