The 2019 Digital Economy Report

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Discover the Latest Digital Transformation Trends

Most companies have started their digital transformation journeys. Learn what separates those that succeed from those that don't.

Digital transformation is now an imperative for success in the data-driven, always-on, customer-first, global digital economy. Driven by a desire for growth, most companies have already started down the path to change. Almost all run into several common challenges along the way.

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An Incisive Look at the Changing Digital Landscape

Over the past 10 years, digital transformation has gone from business buzzword to mission-critical strategy. To dig deeper into this phenomenon, AppDirect conducted a survey of C-suite executives.

The survey report explores:

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    The Current State of Digital Transformation

    Details how many companies have digital transformation initiatives and how much progress they have made toward their goals.

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    Drivers of Digital Transformation

    Looks at the common reasons companies pursue digital initiatives, including generating revenue and customer acquisition.

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    Barriers to Success in the Digital Economy

    Explains the obstacles that are impacting digital transformation projects, including lack of executive support.

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    Factors that Determine Success in the Digital Economy

    Explores the elements that digital transformation must have to be successful, such as a platform strategy.

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Today, the majority of companies know that digital transformation is critical to thrive in the digital economy. Despite this, significant challenges to deploying a digital strategy remain.


Key Takeaways from the Report

The 2019 Digital Economy Report features dozens of relevant findings, including:

  • 77% of executives say that digital transformation is “very important” to their overall business strategy
  • 45% of executives say that growth is the primary reason for their digital transformation initiatives
  • 55% of executives say investing in the right technology, platforms, and software is the most challenging
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