Colleagues working together on a laptop



Digital finance solutions purpose-built for subscription commerce.

Flexible funding options to grow recurring revenue businesses

To keep up with today's ever-changing market, technology merchants need fast access to capital to help accelerate their growth. However, traditional financing can often be difficult and time-consuming to secure, or simply be unavailable. With AppCapital, you can take advantage of innovative digital finance options to expand your business, pay off high-interest debt, or invest in the future.

A hand offering an envelop with money

AppCapital Invest

With this innovative program, new merchants on the AppDirect platform get an upfront, day-one payment that can be used immediately. AppCapital Invest allows merchants to invest in delivering the best technology and service to their customers, while growing their businesses for the future.

Money coming out of a dispenser

AppCapital Card

An option that delivers the convenience of a business credit card without the cost and credit score impact, AppCapital Card gives technology merchants on the AppDirect platform instant access to projected one-month revenue.

Learn More

Paper bills and coins piled together

AppCapital Advance

For merchants on the AppDirect platform, AppCapital Advance offers a commission advance for up to 12 months of projected revenue without the cost and delays of a traditional business loan. Drive business growth with a less expensive and more convenient approach than traditional business loans.

A pie graph with one quarter highlighted

AppCapital Trade

For merchants on the AppDirect platform, AppCapital Trade provides an easy, convenient way to unlock future cash flow and preserve long-term residual income through an investment in a portion of the book of business.

Retail store with customers at the register

Learn more about AppCapital.

Request Meeting