Anatomy of the Deal: Corporate Technologies Group Inc. & Microsoft

Deal Summary

Advisor: Ohio-based Corporate Technologies Group (CTG) focuses on cloud, managed IT, security, and project implementation.

Customer Workshop: CTG’s customer Royal Chemical participated in an AppDirect customer workshop (Envision Session)

Solution: The team gathered the business case, presented a solution framework, and addressed questions.

Deal: Unlocked opportunities for CTG’s MRR, a potential revenue of  $13,000 MRR or $156,000 annually


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Key Steps in Closing the Deal

Total estimated opportunity value: $13,000 MRR or $156,000 annually
  • Discovery & Envision Session

    AppDirect discussed Royal Chemica’s aging legacy Remote Desktop Services (RDS) deployment, recommending Azure Virtual Desktop (AVD) as an alternative, a cloud-hosted virtual desktop.

    Deal Size: $2,000 MRR

  • Offered Proof of Concept (POC) Deployment

    Provided a free POC with a 30-45 day review period. Utilized Nerdio's premium AVD deployment tool.

  • Explained Microsoft Azure benefits

    Detailed the benefits of migrating to Azure (including IaaS services such as virtual machines, storage, networking) with the goal of replacing legacy colocation facility.

    Deal Size: $3,500 MRR

  • Recommended Azure assessment tool

    Customer contact used Azure's assessment tool to evaluate their current infrastructure. AppDirect cloud specialists conducted an independent assessment to optimize the environment.

  • Reviewed results

    The customer was pleased with the Azure assessment, agreed to a requote of their Microsoft 365 licenses, opening up a new opportunity.

    Deal Size: $7,500 MRR

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Envision Sessions: How It Works

  • Quotes Platform 01

    You sign up your customer

    Share your customer’s contact details and register for a session. Topics include: Microsoft, AWS, Google and Security.

  • Quotes Platform 02

    We schedule it

    We will reach out to your customer on your behalf to coordinate the session. You can choose to attend the session or let us take the lead.

  • Quotes Platform 03

    We host it

    Our cloud specialist guides the conversation for tailored recommendations, an initial estimate, and next steps.

  • Quotes Platform 04

    You earn commissions faster

    Speed up sales and maximize cross-selling, increasing recurring revenue.