Software as a Service (SaaS)

Selling just got easier. Use these essentials to close more SaaS deals.

View the Toolkit

Customer Marketing Toolkit

Pre-built assets to educate, inform, and drive customer conversions.

  • Pitch Deck Complex

    SaaS Pitch Deck

    Use selected slides containing market analysis, industry statistics, and practical use cases to create and deliver compelling presentations that win SaaS opportunities.

    Download the Pitch Deck — PDF | PPTX

  • Cobrandable Datasheet Complex

    SaaS Data Sheets

    Customize the data sheet by adding your logo and company details to share with your customers.

    Download the Co-brandable Data Sheet - PDF | Instructions

    Download the AppDirect branded Data Sheet - PDF

  • Sales Guide Complex

    SaaS Sales Guide

    Close more deals with valuable market insights and specific questions to approach customer pain points and objections.

    Download the Sales Guide - PDF

  • Comparison Guide Complex

    SaaS and Cloud Vendor Reference Guide

    Use this guide to highlight leading SaaS providers and their top solutions, from business apps and IT management to productivity and collaboration tools.

    Download the Vendor Reference Guide - PDF

Provider-specific materials

  • Microsoft

    Maximize Microsoft with AppDirect Datasheet - PDF

    Microsoft 365 Business Premium Marketing Kit - ZIP File

    Microsoft Copilot for 365 Sales & Marketing Assets - ZIP File

  • Google

    Maximize Google with AppDirect Datasheet - PDF

    Google Marketing Kit - ZIP File


  • Adobe

    Adobe Marketing Kit - ZIP File

  • 95%

    of organizations use SaaS applications to power their businesses today

  • 275

    is the average number of SaaS applications companies manage

  • 30%

    or more of today’s average SaaS portfolio accounts for shadow IT

  • $8.3M

    is the average annual cost of wasted spend on unused SaaS licenses

  • 50%

    of companies using SaaS applications will centralize management on a single platform

Top Tier and Recommended SaaS Providers

Explore these providers on our Marketplace.

Business Applications

Productivity & Collaboration

IT Management

How to Sell B2B SaaS—10 Strategies for Success

Learn how to grow your B2B SaaS sales with 10 proven tactics used by leading technology companies. From launching a digital marketplace to simplifying free trials, discover practical ways to boost revenue and retention.

Read the blog >>
AD Sell Saa S Blog

Education Resources

Expert-led technology & sales training bundled

Events: Emerging Tech Workshops

Learn more about our entire solutions catalog, including SaaS, at our local Emerging Tech Workshops. These comprehensive sessions aim to empower advisors to confidently identify and position new revenue streams by offering frameworks and tactics for success in the dynamic realm of emerging technology solutions.

View the calendar to see when we'll be visiting a city near you.

ETE OC

AppDirect Academy

AppDirect SaaS Learning Plan
Become your customers' trusted guide through the complete SaaS lifecycle. This course, Maximize SaaS ROI through central management, will teach you how to strategically position cloud solutions and leverage AppDirect’s cloud marketplace to transform procurement, deployment, and management for your customers.

Sign up for the course >>

Scaling Up: US Network's $160K Leap with the AppDirect Marketplace

Discover how AppDirect’s marketplace and extensive SaaS catalog helped US Networks unlock $160K overnight by enabling customers to self-serve and purchase their own subscriptions —boosting customer stickiness and automating the sales process.

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