Customer Experience (CX)

Selling just got easier. Use these essentials to close more UCaaS and CCaaS deals.

View the Toolkit

  • 60%

    of consumers will switch brands after just one or two bad experiences

  • 140%

    spending increase from buyers following a positive customer experience

  • 180%

    revenue out-performance of companies excelling in CX (compared to peers)

  • 80-85%

    of companies are using outdated CX technology

Unified Communications as a Service

Cloud-based platform for integrated communication tools, improving collaboration across locations.

Ideal for businesses seeking all-in-one communication and collaboration tools via a single cloud platform, boosting productivity and simplifying infrastructure.

Contact Center as a Service

Cloud solution for customer contact centers with features like automatic call distribution and omnichannel support, to enhance customer service.

Ideal for businesses handling high-volume customer interactions across channels, offering dedicated cloud platforms to enhance service, agent efficiency, and overall experience.

Communication Platform as a Service

Extensible communications platforms the enable developers to leverage APIs to integrate into existing solutions or add features.

Ideal for businesses seeking to customize and embed communication features (voice, SMS, video) into their apps and gain control within their software.

Top Tier and Recommended CX Providers

Explore these providers on our Marketplace.

UCaaS Providers

CCaaS Providers

Microsoft-Integrated Providers

Customer Marketing Toolkit

Pre-built assets to educate, inform, and drive customer conversions.

  • Pitch Deck Complex

    CX Pitch Deck

    Use selected slides containing market analysis, industry statistics, and practical use-cases to create and deliver compelling presentations that win CX opportunities.

    Download the Pitch Deck – PDF  |  PPTX

  • Cobrandable Datasheet Complex

    CX Co brandable Data Sheet

    Customize the CX data sheet, adding your logo and company details to share with your customers.

    Download the Co brandable Data Sheet –  PDF | Instructions

    Download the AppDirect branded Data Sheet – PDF

  • Sales Guide Complex

    CX Sales Guide

    Close more deals with valuable CX market insights and specific questions to approach customer pain points and objections.

    Download the Sales Guide – PDF

  • Comparison Guide Complex

    CX Comparison Guides

    Review and compare capabilities and differentiators of best-of-breed CX providers

    Download the UCaaS Guide – XLSX

    Download the CCaaS Guide – XLSX

CMS Communications

Land & Expand: Advisor strategies to cross sell the Customer Experience (CX) category

Read the CMS Case Study
CX Case Study Callout Image

Education Resources

Expert-led technology & sales training bundled

Events: Emerging Tech Workshops

Learn more about our entire solutions catalog, including CX, at our local Emerging Tech Workshops. These comprehensive sessions aim to empower advisors to confidently identify and position new revenue streams by offering frameworks and tactics for success in the dynamic realm of emerging technology solutions.

View the calendar to see when we'll be visiting a city near you.


AppDirect Academy

CX Learning plan now available
Agnostic education topics including MS Teams, Artificial Intelligence, CCaaS, UCaaS, Omnichannel, and more!

View available courses >>