Telstra is the largest telco in Australia, but it has never lost its focus on innovation. That’s why the company was looking to launch and scale a next generation SaaS platform that could bring together a strong ecosystem of partners to create more value for its customers.

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“We found that AppDirect’s vision aligned with our own,” says Tim Otton, General Manager of Cloud Strategy & Platforms. From there, the decision to work with AppDirect was easy. With AppDirect’s complete end-to-end platform, Telstra can focus on adding value to customers. “We don’t need to build and maintain a platform, we can concentrate on go-to-market and where we can provide value.”


With AppDirect, Telstra can iterate faster and respond to dynamic customer demand for business applications. “We now have a strong ecosystem of providers and developers that gives customers great choices in the apps they use,” Otton says.

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"The AppDirect platform aligns strongly with our strategy to bring together solutions from various providers to give customers exactly the solutions they need for their businesses.”

Tim Otton, GM of Cloud Strategy & Platforms