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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.


10 B2B SaaS Companies That Crushed Their Growth Goals

Strategy & Best Practices

10 B2B SaaS Companies That Crushed Their Growth Goals—and How They Did It

SaaS adoption has skyrocketed over the past decade. In 2016, 38 percent of companies used SaaS for at least 80 percent of their software needs...

By Ideas @ AppDirect / AppDirect / Jun 22, 2020

6 Strategies for Using Incentives To Boost Saas Sales Performance

Industry Insights

6 Strategies for Using Incentives to Boost SaaS Sales Performance

Most people aren’t natural-born salespeople. And even if you had an entire staff of sales savants, it’s still one of the hardest jobs out there...

By Kam Rawal / AppHelp / Dec 04, 2018

Prosperworks Cae Study Post

Industry Insights

How B2B SaaS Vendors Can Find Success in the Channel

“The SaaS business model is broken. There, I said what's needed to be said.”That tough but true statement comes from a recent column by Sunir Shah, Pr...

By Ideas @ AppDirect / AppDirect / May 10, 2018

Telecom Ebook Post

Industry Insights

Can Telcos Escape the Commoditization Trap? New eBook Provides Answers

Earlier this year, Jon Fredrik Baksaas, former CEO of Telenor and current chairman of the GSMA, sat down with McKinsey & Co. to discuss what operators...

By Ideas @ AppDirect / AppDirect / May 09, 2018

Software Landscape Blog Post

Industry Insights

3 Ways the Software Landscape is Changing—and What SaaS Companies Can Do to Respond

Over the past few decades, the software industry has experienced change at a faster rate than during any other time. For companies in the software bus...

By Nick Gilbert / AppReseller / Sep 11, 2017

Blog Moving Up Smb Chain

Strategy & Best Practices

Moving up the SMB Value Chain with a Winning Bundle Strategy

When it comes to creating attractive SaaS bundles for SMBs, many service providers haven’t yet cracked the code.

By Mary Montserrat-Howlett / AppHelp / Jul 28, 2017