Read more about onboarding best practices that can help you be successful.

Learn about the fundamentals of assisted sales, as well as a user experience audit framework that can help optimize a self-service approach.

This post explores how to drive buyers to an online marketplace and compel them to make a purchase.

In this first of a series of posts, we’ll take a look at two key building blocks that create the foundation for a strong GTM approach.

Learn how GTM Roundtable events are an ideal forum for sharing what works (and what doesn’t) to drive the cloud services commerce industry forward.

Why is customer support something that so few companies seem to get right?

AppDirect Blog

Blog posts by Christophe Girault