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AppDirect Blog

Your source for news and views on the trends, technology, and companies that are driving the digital economy worldwide.

Blog posts by Christophe Girault

Saas Gtm 4 6 Blog

Strategy & Best Practices

Driving SaaS Sales: Best Practices for Onboarding

Read more about onboarding best practices that can help you be successful.

By Christophe Girault / AppDirect / Jun 07, 2017

12 Building Blocks Saas Blog 3

Strategy & Best Practices

Driving SaaS Sales: Assisted Sales and Self-Service

Learn about the fundamentals of assisted sales, as well as a user experience audit framework that can help optimize a self-service approach.

By Christophe Girault / AppDirect / Feb 07, 2017

12 Building Blocks Saas Blog 2

Strategy & Best Practices

Driving SaaS Sales: Lead Generation and Bundles

This post explores how to drive buyers to an online marketplace and compel them to make a purchase.

By Christophe Girault / AppDirect / Nov 20, 2016

12 Building Blocks Saas Blog 1

Strategy & Best Practices

Building Blocks for SaaS Go-to-Market Success

In this first of a series of posts, we’ll take a look at two key building blocks that create the foundation for a strong GTM approach.

By Christophe Girault / AppDirect / Oct 02, 2016

Microsoft  Csp Blog Images

Strategy & Best Practices

Selling Value, Not Just Features with the Microsoft CSP Program

The second post in our Microsoft CSP go-to-market best practices blog series delves into how the Microsoft CSP program can help sales teams create more value.

By Christophe Girault / AppDirect / Nov 04, 2015

Microsoft  Csp Blog Images

Strategy & Best Practices

Top 3 Go-to-Market Best Practices for Microsoft Cloud Solution Providers

Read the first in our blog series about Microsoft CSP go-to-market strategies.

By Christophe Girault / AppDirect / Oct 27, 2015