AppDirect Blog
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Blog posts by Christophe Girault
Strategy & Best Practices
Driving SaaS Sales: Best Practices for Onboarding
Read more about onboarding best practices that can help you be successful.By Christophe Girault / AppDirect / June 7, 2017
Strategy & Best Practices
Driving SaaS Sales: Assisted Sales and Self-Service
Learn about the fundamentals of assisted sales, as well as a user experience audit framework that can help optimize a self-service approach.By Christophe Girault / AppDirect / February 7, 2017
Strategy & Best Practices
Driving SaaS Sales: Lead Generation and Bundles
This post explores how to drive buyers to an online marketplace and compel them to make a purchase.By Christophe Girault / AppDirect / November 20, 2016
Strategy & Best Practices
Building Blocks for SaaS Go-to-Market Success
In this first of a series of posts, we’ll take a look at two key building blocks that create the foundation for a strong GTM approach.By Christophe Girault / AppDirect / October 2, 2016
Strategy & Best Practices
Selling Value, Not Just Features with the Microsoft CSP Program
The second post in our Microsoft CSP go-to-market best practices blog series delves into how the Microsoft CSP program can help sales teams create more value.By Christophe Girault / AppDirect / November 4, 2015
Strategy & Best Practices
Top 3 Go-to-Market Best Practices for Microsoft Cloud Solution Providers
Read the first in our blog series about Microsoft CSP go-to-market strategies.By Christophe Girault / AppDirect / October 27, 2015