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​AppDirect Unveils New Additions to its Commerce Platform to Allow Customers to Easily Sell, Bundle and Manage Digital Services and Physical Goods

October 16, 2018

SAN FRANCISCO, OCTOBER 15, 2018 -- AppDirect, the only end-to-end commerce platform for succeeding in the digital economy, today announced major platform additions that empower businesses to sell, monetize, and manage digital services - alongside physical goods - across any channel. AppDirect is the only commerce platform that provides a holistic solution for businesses to succeed at Multi-Dimensional Commerce -- the ability to add, bundle, price and distribute new products or services in order to embrace the rapid change of customer needs.

“In order to succeed in the digital economy, you need to scale in a cost-effective way. That requires a commerce platform that is open, extensible and agnostic,” said Dan Saks, President and Co-CEO of AppDirect. “Through Multi-Dimensional Commerce we are giving our customers all the pieces they need to sell whatever, however, and wherever they want.”

It is a significant challenge for businesses to manage and customize how they sell, as older systems struggle to scale with the growing number of new product types and the multitude of channels with which to sell through. In order to remain competitive, businesses must be able to scale while improving the customer experience. To help businesses achieve this, AppDirect’s platform additions include:

Next Generation Checkout
The next generation checkout allows users to bundle and sell any type of product on the fly. From cloud services to physical products, the AppDirect platform now offers a marketplace with support for a wide range of products, especially those with recurring billing. Features include shipping address handling, fulfillment services, shipping cost information, purchase history, physical device management, and convenient device configuration during checkout. AppDirect has also released new API addressable checkout services to create custom checkout experiences on and off the platform, enabling customers to bundle in third-party solutions wherever they have a digital channel. Additionally, the platform now features improved customer-facing invoicing options that allow for the addition of custom visuals and data objects.

Unlocking Insights with Report Builder
Report Builder is an entirely new self-service tool that allows Marketplace Managers to immediately unlock insights and optimize their marketplace performance quickly and easily. It allows users to access and query marketplace data including history, customers, invoices, payments, etc. With it, users are able to generate or schedule customized reports.

Introducing Storefront Builder
Storefront Builder, a ground-up reinvention of AppDirect’s front-end shopping experience, allows companies to create a tailored marketplace experience for their customers. With new customizable capabilities, companies can create a personalized user interface that follows their unique branding guidelines and enables the integration of third-party add-ons. From purchase to shipping to delivery, Storefront Builder is highly configurable for any type of products, including digital and physical goods and services. Tools include:

  • Theme Manager - which contains all the components and styles needed to assemble, organize, and manage a storefront without the need for code in order to perform functions like adding new pages, changing up the merchandising, or re-organizing elements.

  • Developer Toolkit - containing an integrated code editor along with additional local developer utilities to provide full flexibility in creating unique and differentiated digital commerce experiences.

AppDirect’s Engage 2018 Digital Economy Summit is taking place Oct. 15-17, 2018 at the Palace Hotel in San Francisco, California. The conference is the only digital economy event where developers, service providers, and businesses of all sizes attend to learn, network, and collectively transform the way people do business in the cloud. For more information, visit the event website:

About AppDirect
AppDirect provides the only end-to-end cloud commerce platform for succeeding in the digital economy. The AppDirect ecosystem connects channels, developers, and customers through its platform to simplify the digital supply chain by enabling the onboarding and sale of products with third-party services, for any channel, on any device, with support. Powering millions of cloud subscriptions worldwide, AppDirect helps organizations, including Jaguar Land Rover, Comcast, ADP, and Deutsche Telekom connect their customers to the solutions they need to reach their full potential in the digital economy.

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