Partnering with AppDirect to Power Digital Transformation

Partner with AppDirect to Power Digital Transformation

System Integrators

Enable your clients with the technology that drives digital commerce for leading companies around the world.

Help Your Clients Succeed in Today’s Demanding Digital Economy

The stakes for successful digital transformation have never been higher. At the same time, your clients’ IT and business systems and processes have never been more complex. AppDirect can help system integrators address these challenges and deliver a solution that provides a world-class digital commerce experience for clients and customers alike.

Become a Partner and Help Your Clients Succeed in Digital Economy

Vetted by Third Parties with Proven Results

For the last decade, AppDirect has been at the forefront of digital transformation, helping companies in a range of verticals launch digital commerce platforms and grow thriving ecosystems. In addition to time-tested experience and expertise, AppDirect has also undergone rigorous vetting by third parties and industry peers. Most recently, AppDirect was ranked #25 on the Forbes Cloud 100.

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Helping Companies Launch Successful Digital Commerce Platforms
AppDirect Delivers 109 Percent ROI

Forrester Total Economic Impact™ (TEI) Study

AppDirect Delivers 109% ROI Over < 3 Months

“In the past, selling and provisioning products would be a struggle and would require very complex manual processes. With AppDirect, it’s literally just a couple of clicks and the end customer immediately gets the product.” — VP Cloud, Telecommunications

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Trusted by Global Leaders in Telecom, Manufacturing, Software, and More

AppDirect is the core technology that drives digital commerce for leading companies in a range of industries. With AppDirect, these organizations have successfully opened new lines of business, driven revenue, and significantly reduced time to market for new products and services.

Leading Companies Partnering with AppDirect for Digital Transformation

Resources for System Integrators

At AppDirect, we enable our system integrator partners to use our platform to solve unique, complex business challenges for your clients. With a full array of documentation and enablement offerings, we give your team the tools they need to be self-sufficient when implementing and supporting the AppDirect platform.

Enabling System Integrator Partners with Our Digital Commerce Platform

Technical Resources

  • API Reference Center

    See the list of available APIs and webhooks to drive integrations with existing business systems and customize your client’s platform—from branding to the checkout experience, and more.

  • Developer Center

    Learn how to onboard products with an AppDirect-powered marketplace.

  • Integrate with our API

    Integration with AppDirect is a free and simple process that allows you to distribute your application across multiple app stores. We use a RESTful API that enables automatic account provisioning, access management, and single sign-on.

“We always like to say, ‘If there’s one thing we got right when we started, it was choosing AppDirect.’”

—JAMES MUMMA, Executive Director of Product Management

Hear from our customers
Choosing AppDirect Digital Economy

Technology Partners

At AppDirect, we know that strong partner ecosystems are essential to thrive in the digital economy. That's why we work with a range of best-of-breed partners that add critical complementary features to the AppDirect platform. Work with us to reach more customers and create game-changing subscription commerce experiences.

Technology Partners Collaborating with AppDirect

Why Collaborate with AppDirect

Power in numbers

AppDirect has seen double-digit transaction dollar growth year-over-year while powering the subscription commerce experience for millions of users across telecommunications, enterprise software, manufacturing, and real estate.

Year Growth While Powering the Subscription Commerce Experience

Flexible partnership models

We offer different partnership models to fit your strategy, with tiered sales and marketing support for each. Opt for a simple listing in our Add-On Store, or a more robust partnership with regular business reviews and co-marketing activities.

Modular and Extensible Digital Commerce Platform

A modular and extensible subscription commerce platform

The AppDirect platform is modular and highly extensible, allowing technology partners to easily integrate their service with the platform. AppDirect has created almost 1,000 APIs to power a wide variety of actions, from how users discover and buy products, to how they access and use them.

Hear how partners are collaborating with AppDirect

Netflix-like Search & Recommendations


Coveo unifies interaction data across touchpoints to deliver a personalized search and recommendation experience, powered by AI.

Product Ratings & Reviews


G2 accelerates purchase decisions by bringing transparency to ratings and reviews.

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API Reference Center

See the list of available APIs and webhooks to drive integrations —from branding to the checkout experience, and more.

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AppDirect Add-On Store

Learn more about how partners like BlueSnap, WalkMe, Shippo and Kount are adding value to AppDirect-powered marketplaces.

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Alliance Partners

AppDirect’s Platform is fully integrated with category-leading partner solutions.

How We Work with Strategic Alliance Partners

As the leading subscription commerce platform powering digital go-to-market for the world’s largest enterprises, AppDirect has spent over a decade developing relationships with world-class technology companies. We invest in partnerships that enhance our own ability to deliver reliability, flexibility, and scalability through our platform, and offer our customers the most sought-after products and solutions.

Products fully integrated into the AppDirect Network Catalog

Whether you are looking to go-to-market with productivity solutions, IaaS, or other high-demand services, AppDirect has invested in proactive, fully managed integrations to get you to market quickly with the products your customers need to succeed.

Highly reliable platform

Ensuring our platform maintains the highest levels of reliability, scalability, and security is top of mind. By partnering with world leaders in infrastructure and software, we provide an end-to-end cloud-based platform solution powered by the companies you know and trust.

Bundled solutions

We work together with the account teams at these leading organizations to provide you with a comprehensive solution that takes your specific business requirements into account.

Learn More About our Alliance Partners


AppDirect’s Platform powered by Azure

Resell Microsoft 365 with AppMarket

Resell Microsoft Azure with AppMarket

Microsoft Control Panel Vendor

Microsoft Global ISV Partner

Microsoft IP Co-Sell Partner

The AppDirect platform powers 2020 Microsoft Partners of the Year: Deutsche Telekom, Swisscom, and Softchoice

Alliance Partners Microsoft


Resell Google Workspace with AppMarket

Resell GCP with AppMarket

Google Distributor (G Suite, GCP)

Google Business Partner

Alliance Partners Google

Amazon Web Services

AppDirect Cloud Infrastructure Provider

APN Technology Partner

Resell AWS with AppMarket

Alliance Partners AWS

Additional Strategic Alliance Partners

Interested in Becoming a Partner?

Fill out the form to have our Partner team contact you about our Partner Program.

AppDirect is the only end-to-end subscription commerce platform for selling, distributing, and managing subscription-based products and services to succeed in the digital economy. Collaborate with us to augment the commerce experience for customers around the world.

Let’s work together to drive digital transformation around the world.