Subscriptions are everywhere. How is subscription commerce different?

Today, we subscribe to everything from grocery deliveries, to streaming media, to beauty boxes. The technology that powers these simple subscriptions, however, can't meet the demands of increasingly complex recurring revenue models, especially for B2B software and services. That's why subscription commerce is rapidly becoming top of mind for innovative companies in a range of industries.

Companies are now taking a holistic view of their subscription strategies, and addressing the challenges of complex recurring revenue models, head on.

To be successful, organizations need systems and processes that are purpose-built for subscription commerce.

Whether you’re starting to explore the possibilities, actively driving change for your business, or responsible for exponential growth, “The Definitive Guide to Subscription Commerce” will help you understand what it takes to launch, scale, and optimize a subscription commerce strategy.

Key Takeaways:

• Understand the fundamentals of subscription commerce and the basics you need to get started
• Assess your readiness and build a compelling business case
• Get best practices to help you minimize risk and become an effective change agent

The Basics

Chapters 1 - 2

How To

Chapters 3 - 6

Best Practices

Chapters 7 - 11

Opportunity Knocks

Companies are stepping up to meet the skyrocketing demand for subscription products. Having a strong subscription commerce strategy has become a key differentiator to stay competitive.

Does your company currently offer any subscription-based digital products?

67%

Yes, most or all of our products are subscription-based

28%

Yes, we have at least one subscription-based product

95%

of companies offer at least one subscription-based product.

2%

No, and we are not looking to move to subscription-based products

3%

No, but we are looking to move to subscription-based products

SOURCE: "The State of B2B Subscription Commerce in the New Normal" Survey Report, AppDirect, 2020

8x

Invest in Your Future

Investors value companies with recurring-revenue models 8x greater than comparable companies with transaction-based business models.

Is your business maximizing its potential?

B2B companies in all industries are adopting the subscription commerce model, but success isn’t a given. There’s a lot to think about, and a lot you can learn from those who have done it.

Let's get started.

Up First

Hidden Complexities

Read Chapter 1

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