Impact of COVID-19 on Tech Support: What You Can Do Now to Future-Proof Customer Care in the New Normal

Join AppDirect's Kam Rawal, VP of Channel Enablement, as he shares his insights on the customer support function of the future and how COVID-19 will have a lasting impact on customer needs and behaviors going forward.

During the COVID-19 pandemic, customer service and support teams have faced unprecedented challenges. As the “new normal” continues to unfold, what will it take for customer support organizations to not only succeed in overcoming current challenges but prepare for an uncertain future as well? Kam Rawal, vice president of channel enablement at AppDirect, shares his insights on the customer support function of the future and how COVID-19 will have a lasting impact on customer needs and behaviors going forward.