Marketplace Development

Why Build Your Own is No Longer an Option

When business marketplaces became a top strategy for enterprises, many companies fell back on a traditional evaluation of in-house builds versus a handful of vendors, a process that often delayed their success. As marketplaces have proliferated, a new software category-Marketplace Development Platforms-has emerged, changing the way that companies need to think about the build vs. buy debate.

In this webinar, Forrester Senior Analyst and guest speaker Joe Cicman, author of the inaugural New Wave: Marketplace Development Platforms, Q4 2021, joins us to explain why the time has come to put aside the notion of building complex and deeply integrated commerce technology on your own. Instead, enterprises should focus on configuring proven technology to meet their needs.

You'll hear:

  • The motivation for conducting research into Marketplace Development Platforms in Q4 2021
  • Why the build vs. buy debate is outdated and detrimental to your business
  • How you should evaluate your options based on your business strategy

You'll leave confident that focusing on building a business case for working with a marketplace vendor is far more beneficial to your business than building your own solution.

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