Resell IBM


Resell IBM

Introduce new efficiencies and drive the scale of your IBM business with the world’s leading digital commerce platform for marketing, reselling, and managing third-party digital solutions.

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IBM is investing in the future of its indirect channel business by transitioning a vast portfolio of services to perform and be delivered in the digital economy. Traditional distribution mechanics are being replaced by integration and automation that will enhance IBM resellers’ ability to scale their digital business and capture additional market share. To drive this growth, IBM has partnered with a small handful of “Cloud Aggregators”— global distribution entities who can accommodate multi-tier distribution of IBM digital solutions at scale.

Resell IBM Challenge v4


As an IBM Cloud Aggregator, AppDirect has proven expertise in supporting IBM resellers via pricing, product availability, and license delivery across a growing portfolio of marquee offerings: IBM Cloud, IBM MaaS360, IBM Watson Studio, IBM SPSS Statistics, among others. Paired with AppDirect’s powerful digital commerce platform and a growing catalog of other cloud-based business solutions, IBM resellers can bring new offerings to market more efficiently than ever before and with the freedom to build and merchandise unique solution bundles that best meet customer needs.

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Resell IBM Solution v3

How it works

The AppDirect automates critical backend functions—such as billing, provisioning, and activation—essential for selling digital services like IBM, saving time and money while improving the customer experience. With AppDirect, resellers can offer new IBM solutions as well as import existing subscriptions to give customers self-serve management capabilities. AppDirect also gives IBM resellers the option to provide 24/7 support with white-labeled technical support services.

For technology resellers and service providers with a focus on scaling their IBM business, and for those with a more diversified portfolio of digital offerings, the AppDirect platform offers the automation, enablement, and global reach to succeed in the digital economy.

Resell IBM How It Works v2


Learn more about how AppDirect can power your IBM business.