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AppDirect Solutions for Marketing

AppDirect helps you showcase your products in a branded online store and drive marketing qualified leads for your sales team to become successful in the digital economy.

The Challenge

Today’s software buyers expect feature-rich, user-friendly app marketplaces where they can discover and explore cloud services. When they’re ready to buy, they want a seamless purchase process and immediate access to their applications. Sounds easy, but the underlying technology can be complex.

To meet customer expectations, marketers need a flexible, easy-to-use solution that not only allows them to showcase all of features that a cloud service offers, but also offer discounts and bundles to drive promotional strategy. When done right, an online store can deliver a personalized shopping experience that helps marketing increase the sales pipeline, captures more marketing-qualified leads (MQLs), and maximizes revenue.

Solutions Marketing Challenge

The AppDirect Advantage for Marketing

At AppDirect, we believe that your success is our success. That’s why our expert team is here to provide unbiased advice and best practices at every stage of the process, from evaluating solutions, to build versus buy decisions, to marketplace pre-launch, to honing go-to-market strategies, and beyond—all backed by best-in-class technology.

An online store empowers marketers to showcase cloud services while delivering more qualified leads to sales teams.

  • Maximize impressions through a personalized shopping experience
  • Increase pipeline and MQLs delivered to sales
  • Drive brand awareness with seamless discovery and content delivery
  • Lower need for IT resources with automated billing, provisioning, and subscription management
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Solutions Marketing Solution

AppDirect offers solutions for a variety of critical roles within the marketing organization.

  • Solutions Marketing Cmo 001
    Icons60X60 Marketing Chief Marketing Officer

    Chief Marketing Officer

    Use AppDirect to power a cornerstone of your marketing strategy for cloud services and drive marketing qualified leads with a self-service online store.

    • Maximize ROI on all marketing activities
    • Increase contribution of marketing-generated revenue to the company’s bottom line
    • Support aggressive business growth, capture market share, and increase brand equity


  • Solutions Marketing Vp Marketing 001
    Icons60X60 Marketing Svp Vp Marketing

    SVP / VP of Marketing

    AppDirect’s lead management tools simplify lead nurturing through the marketing funnel, from generating brand awareness to retaining customers.

    • Decrease customer acquisition costs and increase customer life-time value
    • Develop market presence and increase pipeline for your product and solutions
    • Increase number of MQLs and impressions generated through marketing campaigns


  • Solutions Marketing Digital Marketing Manager 001
    Icons60X60 Marketing Digital Marketing

    Digital Marketing Manager

    Optimize your digital strategy with AppDirect and increase number of visitors, impressions, trials, and subscriptions on your online store.

    • Execute online marketing campaigns to acquire new customers and drive brand awareness
    • Generate analytical insights on website traffic and user engagement with your products and services


Want to learn more?