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WHITE PAPER
Selling IT Help Desk Services to SMBs: A Best Practices Guide
GO TO MARKET MORE QUICKLY AND SUCCESSFULLY WITH IT HELP DESK SERVICES FOR YOUR SMB CUSTOMERS
Research firm IDC forecasts that the 6.6 million small and medium-sized businesses in the U.S. will spend $175 billion in 2017 on information technology - with SaaS capturing more than two thirds of all public cloud spending. While SaaS applications give SMBs access to the same enterprise-class technology that their larger competitors use, without the right IT resources at their disposal, SMBs require more assistance and support to be successful with the technology they use to run their business.
As a service provider, this means that when your company sells cloud-based applications to SMBs, you should be selling support services for after the purchase as well.
This white paper will deep dive into key practices to help you sell support and deliver more value to your customers. Learn strategies for incorporating support into your go to market plan, including :
- Creating value added bundles
- Leveraging your customer-facing teams
- Building robust training programs
- Working with third party providers