WHITE PAPER

Moving from Product to Platform: Mastering the Three Most Critical Steps on Your Journey

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As more companies experiment with platform strategies, many are learning an important lesson: A platform will only be as successful as the digital ecosystem that supports it. Despite this, many organizations are not actively pursuing them.

Why? Typically, a company starts to build an ecosystem, but then runs into an avalanche of complexity when it tries to manage the day-to-day realities of administering a platform. This white paper delves into these challenges and explores critical issues surrounding the platform / ecosystem model, including:

  • Why platforms are so powerful
  • Why ecosystems are the engines of platform innovation
  • How to create an ecosystem strategy
  • What to focus on when choosing a technology platform
  • Why working with knowledgeable partners can help improve the odds of success