WHITE PAPER

How to Succeed with the Microsoft Cloud Solutions Provider (CSP) Program

As the technology sector shifts to cloud, Microsoft is once again at the forefront, driving rapid adoption of its cloud-based products. Traditionally, Microsoft has relied on partners, such as distributors and value added resellers (VARS), to expand its reach. In the era of cloud, Microsoft has been following a similar playbook; its Syndication program has helped Office 365 become the company’s fastest growing business ever.

With its new Cloud Solution Provider (CSP) program, Microsoft is ready to rapidly scale its partner efforts. However, new questions are already looming: How can Microsoft CSPs compete in an increasingly crowded market? How do they create a compelling value proposition that sets them apart?

This white paper details strategies that Microsoft CSPs can use to improve their go-to-market game plans, including how to compel customers to buy and how to create value by becoming an expert advisor. It also includes a closer look at the importance of customer support as well as testing and optimization to improve the user experience.

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