Why Digital Transformation Fails:

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Part 2: Customer experience challenges in subscription commerce.

What are the main barriers to delivering great customer experiences in the digital economy? Join AppDirect’s Yashar Ganjavi, Sales Engineering Lead for North America, in the second of our three-part on demand webinar series: Why Digital Transformation Fails. In this episode, Ganjavi explores the challenges in delivering best-in-class customer experiences.

What you’ll learn:

  • Creating solutions vs products
  • Supporting and scaling non-linear customer journeys
  • Complexities while delivering a unified omnichannel experience in the subscription economy

"64% of companies are pursuing digital transformation to improve the customer experience, but 33% of them suspect they will need additional initiatives to achieve their goals."
- AppDirect Survey