The Total Economic Impact™ of AppDirect AppMarket Webinar with Guest Forrester Consulting

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Once considered a novel way to sell, application marketplaces are now recognized as an essential part of an effective digital go-to-market strategy. But what is the return on investment for a marketplace platform?

To find out, AppDirect commissioned Forrester to conduct a Total Economic Impact (TEI) study on AppMarket, our marketplace platform solution. Join AppDirect and guest speaker Sam Conway, Forrester Consultant, for a deep dive into the study results, including:

  • $30.3M in application marketplace revenue
  • $2.8M saved by avoiding investments in marketplace development
  • 109% return on investment
  • <3 month payback period