Selling Physical Products Through Your Platform

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Learn How Subscription-Based Strategies Can Add Value to Your Physical Products

Hear from leading manufacturer ABB on how they are reshaping their offerings to focus on both hardware and software subscriptions.

"We still strongly believe that we produce the best hardware, but it's not enough of a differentiator. We want to sell our unique expertise, and the way to do that is through software and services. We bundle it with hardware to deliver that extra value."

—Sinan Keilani, ABB

Sponsors Abb

Key Discussion Areas

The “Selling Physical Products Through Your Platform” webinar explores several areas that are critical moving to a subscription-based model, such as the importance of:

  • Delivering extra value with your subscriptions, not just converting current products to "as a service."
  • Connecting the value of your R&D to your end customers
  • Relying on your sales team instead of focusing squarely on automation
Bird's eye view of a laptop with the AppDirect platform on the screen

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