How to leverage the indirect sales channel to scale your SaaS business

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Join Michael Benayoun, Director Channel Sales at Copper (formerly ProsperWorks) & Swetha Salunke, Senior Product Marketing Manager at AppDirect as they deep dive into how Copper was able to quickly and successfully scale their business through indirect sales channels- and how other software vendors can do the same.

Walk away with key tips including:

  • How to build a scalable partner program
  • Understand potential channel models
  • Best practices for onboarding channel partners