5 Pitfalls Every Manufacturer Must Avoid When Monetizing Digital Products


5 Pitfalls Every Manufacturer Must Avoid When Monetizing Their Digital Products

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Practices for Manufacturers Unlocking the Customer Value and Recurring Revenue From Their Digital Assets

Providing new value added services and generating recurring revenue have become mission critical challenges for manufacturers redefining the value of their hardware. But while many manufacturers have taken on digital initiatives, more than 80% fail. Join us as we map out the 5 key mistakes every manufacturer must avoid when monetizing their digital assets.

Presented by: James MacTavish, Marketing

In this session, you’ll learn:

  • The challenges manufacturers have outlined when approaching their digital transformation initiatives
  • The 5 pitfalls from business alignment thru to digital marketplace launch and equipping your sales team for success
  • Key takeaways for every manufacturer starting their digital transformation journey