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Industry Brief

The Cloud Services Market Opportunity for ISPs

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Today’s Internet Service Providers (ISPs) are facing unprecedented challenges, from the pressures of commoditization, to customers who are faster to churn, to competition from new sectors (telecom and mobile, just to name two), to ever increasing technological complexity in the digital economy.

The news isn’t all doom and gloom, however. Thanks to their core technology and business competencies, ISPs are ideally positioned to become cloud services providers of choice to their business customers.

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