Industry Brief: SaaS Sales Strategies

Learn about the latest trends that are driving a sea change in the way SaaS solutions are being sold and distributed, including the race to launch channel programs to reach the rapidly growing pool of tech-savvy business buyers.

The guide includes:

  • The channel is becoming increasingly important to B2B SaaS companies, driving up to 45 percent of revenue. 
  • The ability to experiment with different channel models quickly and cost effectively is key to success.
  • Reseller management programs can enable significant revenue growth, but creating a program requires advanced tracking, reporting, and management capabilities.

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