GUIDE

Industry Brief: SaaS Sales Strategies

Software-as-a-Service (SaaS) is dramatically changing the way software vendors go to market. With the increasing popularity of cloud-based solutions, the traditional retail model is quickly breaking down. 

Learn about the latest trends that are driving a sea change in the way SaaS solutions are being sold and distributed, including the race to launch channel programs to reach the rapidly growing pool of tech-savvy business buyers.

HIGHLIGHTS:

  • The channel is becoming increasingly important to SaaS companies, driving up to 45 percent of revenue. 
  • The ability to experiment with different channel models quickly and cost effectively is key to success.
  • Reseller programs can enable significant revenue growth, but creating a program requires advanced tracking, reporting, and management capabilities.
  • Please fill out the form to download the brief and learn more.

"Defining sales and channel strategies is not a one-size-fits-all proposition; there are many moving parts making the management of a multichannel (direct, indirect, online, and phone) approach complex and sometimes challenging—even for the largest providers." 

-GARTNER

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