Industry Brief: SaaS Sales Strategies

Learn about the latest trends that are driving a sea change in the way SaaS solutions are being sold and distributed, including the race to launch channel programs to reach the rapidly growing pool of tech-savvy business buyers.

The guide includes:

The channel is becoming increasingly important to B2B SaaS companies, driving up to 45 percent of revenue.
The ability to experiment with different channel models quickly and cost effectively is key to success.
Reseller management programs can enable significant revenue growth, but creating a program requires advanced tracking, reporting, and management capabilities.

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