Going Beyond PRM: Three Ways SaaS Companies Can Scale Their Partner Program

Today, more than 70 percent of SaaS companies work with the channel in some way. However, most of these companies are not getting the strongest results. Nearly half of SaaS vendors—47 percent—receive less than a quarter of their revenue through channel partners, and the majority of vendors work with fewer than 25 partners.

Clearly, many SaaS vendors are facing challenges scaling their partner programs, but why? Every SaaS company is unique, but the reasons usually boil down to a few common problems.

Download this guide to learn about the obstacles that hold many software vendors back, and what you can do to overcome them.