REPORT
Forrester Total Economic Impact™ (TEI) Study
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Explore the Real-World Benefits of AppDirect
Accelerate time to market, drive revenue, and lower development costs with the AppDirect platform.
“In the past, selling and provisioning products would be a struggle and would require very complex manual processes. With AppDirect, it’s literally just a couple of clicks and the end customer immediately gets the product.”

The AppDirect Platform: Business Benefits
AppDirect commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on AppMarket, our marketplace platform solution.
In the study, Forrester highlights these benefits:
Open a New Line of Business that Drives Revenue
Generate millions in marketplace revenue. Sell new products to existing customers and reach previously underserved segments.
Eliminate Development Costs
Avoid capital investments in internal development and ongoing maintenance. Use an out-of-the-box solution that integrates to core backend systems.
Improve Time to Market Organizations
Reduce time to market for new digital products from years to months.
Increase Total Addressable Market
Open new market opportunities and sell to previously unprofitable segments.
Improve Lifetime Value of Existing Customer Base
New cloud services increase customer retention rates and overall LTV.
Attract New Strategic Partners
Build new strategic partnerships with third-party vendors in the AppDirect catalog.
Maintain Relevance with Customers
Meet customer demands for SaaS, IaaS, and other as-a-service products.

“We have really started a new business where AppDirect is the key enabler and I think without this enabler, we couldn’t do the whole business.”
– Senior Product Manager, Telecommunications
The Bottom Line: The ROI of Choosing AppDirect
Partnering with AppDirect to launch a marketplace platform results in a range of benefits, including:
- $30.3M in application marketplace revenue
- $2.8M saved by avoiding investments in marketplace development
- 109% return on investment
- <3 month payback period
