REPORT
Forrester Total Economic Impact™ (TEI) Study
Explore the Real-World Benefits of AppDirect
Accelerate time to market, drive revenue, and lower development costs with the AppDirect platform.
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“In the past, selling and provisioning products would be a struggle and would require very complex manual processes. With AppDirect, it’s literally just a couple of clicks and the end customer immediately gets the product.”
The AppDirect Platform: Business Benefits
AppDirect commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on AppMarket, our marketplace platform solution.
In the study, Forrester highlights these benefits:
![Tei Icon Revenue]()
Open a New Line of Business that Drives Revenue
Generate millions in marketplace revenue. Sell new products to existing customers and reach previously underserved segments.
![Tei Icon Developer]()
Eliminate Development Costs
Avoid capital investments in internal development and ongoing maintenance. Use an out-of-the-box solution that integrates to core backend systems.
![Tei Icon Speed]()
Improve Time to Market Organizations
Reduce time to market for new digital products from years to months.
![Tei Icon Reach]()
Increase Total Addressable Market
Open new market opportunities and sell to previously unprofitable segments.
![Tei Icon Time]()
Improve Lifetime Value of Existing Customer Base
New cloud services increase customer retention rates and overall LTV.
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Attract New Strategic Partners
Build new strategic partnerships with third-party vendors in the AppDirect catalog.
![Tei Icon Cloud]()
Maintain Relevance with Customers
Meet customer demands for SaaS, IaaS, and other as-a-service products.
“We have really started a new business where AppDirect is the key enabler and I think without this enabler, we couldn’t do the whole business.”
– Senior Product Manager, Telecommunications
The Bottom Line: The ROI of Choosing AppDirect
Partnering with AppDirect to launch a marketplace platform results in a range of benefits, including:
- $30.3M in application marketplace revenue
- $2.8M saved by avoiding investments in marketplace development
- 109% return on investment
- <3 month payback period
