The Total Economic Impact™ of AppDirect AppMarket Webinar with Guest Forrester Consulting

Once considered a novel way to sell, application marketplaces are now recognized as an essential part of an effective digital go-to-market strategy. But what is the return on investment for a marketplace platform?

To find out, AppDirect commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on AppMarket, our marketplace platform solution. Join AppDirect and guest speaker Sam Conway, Forrester Consultant, on February 20th, 2019, at 11:00 a.m. (PST) for a deep dive into the study results, including:

• $30.3M in application marketplace revenue
• $2.8M saved by avoiding investments in marketplace development
• 109% return on investment
• <3 month payback period