The 12 Building Blocks of Cloud Commerce Go-to-Market Success

Cloud-based technology has empowered millions of companies around the world, but today many providers have come to believe small and medium-sized businesses (SMBs) can find what they need and get up and running all on their own.

We’re here to tell you the truth—it’s a myth. When it comes to business SaaS, SMBs can’t do it alone. Self-service doesn’t work.

At least not at first, and definitely not until a SaaS provider has taken all of the necessary steps to create a seamless end-to-end customer experience that provides ongoing value.