The AppDirect Difference: A Proven Go-to-Market Approach for Digital Marketplace Success

What does it really take to successfully launch and grow a digital marketplace? How can you help ensure your marketplace actually boosts your direct and indirect software sales? While the right platform is essential, it takes more than just technology.

There are numerous factors that play a part in marketplace success, from defining a go-to-market plan, to understanding levers that drive conversion and retention, to gaining buy-in and alignment across your organization, and much more. AppDirect has identified three core pillars that define the success of any marketplace.

Download our brief to discover the elements of strategy and governance that are just a critical to success.