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Comcast Case Study

Download the case study to learn how Comcast was able to expand SaaS sales to new channels within their business.

Comcast Case Study

Comcast Cable is the United States’ largest video, high-speed Internet, and phone provider to residential customers under the XFINITY brand. Delivering award-winning service and solutions to more than one million companies across the U.S., Comcast Business is a key player in the US small and mid-size businesses (SMBs) market.

Comcast Business was looking to transition SaaS into a revenue-generating business without disrupting their successful core business.

Read on to learn how Comcast was able to:

  • Turn a value-add business model for software into a sustainable sales model
  • Expanded SaaS sales to new channels within the business
  • Create new adjacent business model with zero capital funding

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