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Special Report: Barriers to Digital Transformation

PART 2 - MARKET FRAGMENTATION

Helping businesses make sense of a scattered software landscape.

For the average small to medium-sized business (SMB) buyer, purchasing cloud-based services is akin to standing in the middle of Times Square during rush hour—confusing and stressful, with a hundred different things competing for attention at any given moment. How did buying software get like this?

It all boils down to choice: Today’s SMBs can buy more SaaS products from more sellers than ever before. However, the skyrocketing number of business applications has also introduced a new obstacle on the road to digital transformation: market fragmentation. 

Download Part 2 in AppDirect’s “Special Report: Barriers to Digital Transformation” series to learn more about the challenges surrounding market fragmentation and how to overcome them.