Guide

Four Ways SaaS Vendors Can Tell They’re Ready to Launch a Partner Program

With all of the benefits that working with the channel can provide—such as expanded sales footprint, increased revenue, and product innovation—it’s not hard to see why more SaaS vendors are launching partner programs. In fact, nearly 70 percent of software vendors work with the channel in some way.

Almost every SaaS vendor can benefit from working with the channel, but not every company is ready at the same time. Partner programs take time, planning, and smart investment of company resources to be successful. How can you tell if the time is right for your software business to launch a partner program? 

Download this guide to learn about the top four signs that the time is right for your company to make the channel part of your go-to-market strategy.