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AppDirect gives VARs and MSPs the tools they need to overcome the complexities of reselling software and improve the customer experience.


Demand for cloud services has never been higher, but for third-party sellers of software—including value-added resellers and managed service providers—obstacles to seamless, customer-centric transactions are difficult to overcome. Often, each software vendor has its own partner portal, and billing and reconciliation for multiple business applications across vendors can be a mess. Not only that, but many backend processes, such as order entry, have to be done manually.

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To be successful, VARs, MSPs, and other third-party sellers of software need a platform that aggregates cloud solutions into a single portal, collects billing and reconciliation data into one view, and automates order entry and other processes. With these powerful features in place, sellers can focus on what they do best: offering value-added services, driving more sales, expanding margin, and keeping their customers satisfied.

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“Working with AppDirect helps us expand our reach even more and provide our customers with a seamless self-service way of buying and managing the cloud services that help them collaborate and get more done.”  

- Aric Bandy, President
Customervoice Lg Agosto

How it works

AppDirect offers the industry’s only complete end-to-end platform for reselling cloud-based software. VARs and MSPs select products from AppDirect’s catalog of more than 270 applications—such as Google’s G Suite, Microsoft Office 365, Box, and more—or they can onboard their own apps and services and aggregate offerings into a centralized portal. AppDirect also automates back-end processes and allows resellers to easily bill for and reconcile for multiple business apps. With AppDirect, resellers also gain complete control over margins, allowing them to easily bundle products together and apply discounts and other incentives.

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Request a demo today to see how AppDirect can help VARs and MSPs take their business to the next level.