Challenge

Employers around the world rely on ADP® for cloud-based solutions and services to help manage their most important asset – their people. From human resources and payroll to talent management and benefits administration, ADP brings unmatched depth and expertise in helping clients build a better workforce. A pioneer in Human Capital Management (HCM) and business process outsourcing, ADP wanted to help their customers gain access to additional tools and more effectively manage their operations.

ADP’s vision was to enable a one-stop cloud destination for employers to discover best-of-breed applications that complement their use of ADP’s core services while providing a rich and unique ecosystem that software developers and service providers could also leverage to promote and sell their services.

Solution

ADP launched its AppDirect-powered marketplace at the HR Technology Conference in 2014, showcasing the first open enterprise application ecosystem that spans the end-to-end Human Capital Management lifecycle.

The ADP marketplace targets Small, Medium, and Enterprise businesses with more than 300 applications, including both proprietary ADP products and third-party software. Through the AppDirect platform, ADP also provides developers with a central location to integrate services and help them understand the value of partnering with ADP.

"The ADP Marketplace will help clients simplify data sharing by providing real-time integrations with other key enterprise applications and reducing deployment times with pre-built integrations."

Don Weinstein, Chief Product & Technology Officer

Results

ADP has reduced its resource investment and time to market when adding new applications to the marketplace, as well as streamlined the onboarding of third party services through its branded and customized development center. Customers now benefit from a simplified cloud service discovery, research, and comparison process and better user experience, as well as the ability to access and purchase cloud services with a single identity.

Take a look at the ADP Marketplace to see how they've leveraged the AppDirect platform to provide a branded customer experience.