AppDirect Blog

Customer & Partner Success

SMB Email Marketing Is Sweet with Cakemail

By Stuart Cohen / Aug 21, 2017

Key Facts

  • App name: Cakemail
  • Industry: Email Marketing
  • Headquarters: Montreal, Canada

Email marketing is one of the most well-established marketing technologies, and for small and medium-sized businesses (SMBs), it remains one of the most popular. In a recent survey, 44 percent of SMBs use email marketing, making it the second most popular tactic behind social media. 

A separate report found that email marketing provides the best return on investment, measured in customer acquisition and retention, for SMBs of any marketing activity. Given this finding, it makes sense that more than a quarter of small businesses, 26 percent, plan to increase their spending on email marketing in the months and years to come. 

 

“Small businesses are the heartbeat and cornerstone of a community. It’s our goal to help these entrepreneurs be successful.” —Francois Lane, CEO, Cakemail

Cloud-based email marketing provider Cakemail has played an important part in making email a core part of the marketing mix for small businesses. Founded in 2007, the company’s key to success has been maintaining a focus on simplicity. As CEO Francois Lane explained recently, “Small businesses are the heartbeat and cornerstone of a community. It’s our goal to help these entrepreneurs be successful.”

Here’s a quick rundown of the functionality it offers:

  • Free and easy to customize email templates
  • Theme controls, so SMBs can make tweaks without needing a designer
  • Contact management
  • Reporting and insights into open rates, clicks, and more 

To date, Cakemail has delivered billions of emails for more than 350 brands in over 40 countries. You can learn more about the application at the Cakemail website.  

You can also learn more about why Cakemail decided to partner with AppDirect from Steve Smith, the company’s Co-Founder and Vice President of Business Development, by clicking the image below.

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Stuart Cohen is Senior Program Manager, AppDistribution Programs at AppDirect.