Industry Insights

News Roundup: Keeping Up with Digital Consumers

By Ideas @ AppDirect / Oct 23, 2018

Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect.

Digital Consumers Want it All. Here's How to Keep Up

McKenna Moore, Fortune.com, October 16, 2018

“Customer demands are changing rapidly in the digital economy… Andrea Stairs, general manager of eBay Canada and Latin America, and Ning Tang, founder of CreditEase, talked to Fortune’s Phil Wahba about how companies of all sizes are attempting to adjust to the changing landscape at the Fortune Global Forum in Toronto on Tuesday.” Read more.

TM Forum Report: Telcos Slow to Embrace Digital Transformation

Sean Kinney, RCR Wireless News, October 18, 2018

“[S]ince 2017, there has been a 5 percent increase to 45 percent of ‘CSP respondents stating their companies have now started transformation'… So what’s the hold up? Essentially a lack of consensus on what digital transformation constitutes, what the goals are and how to align internal stakeholders, according to the report.” Read more.

Don't Try to Boil the Ocean With Digital Transformation Initiatives

China Louise Martens, CMSWire, October 23, 2018

“Now the power is in the consumer’s hands. They can choose to engage with you via whatever channels they want and they can jump between channels. Their expectation is that their experiences across channels should be connected… The consumer expects that you will know the same amount of information about them all the way through their engagement.” Read more.

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