Industry Insights
News Roundup: Keeping Up with Digital Consumers
By Ideas @ AppDirect / October 23, 2018
Here’s a selection of recent digital economy news from around the world that we’re talking about at AppDirect.
Digital Consumers Want it All. Here's How to Keep Up
McKenna Moore, Fortune.com, October 16, 2018
“Customer demands are changing rapidly in the digital economy… Andrea Stairs, general manager of eBay Canada and Latin America, and Ning Tang, founder of CreditEase, talked to Fortune’s Phil Wahba about how companies of all sizes are attempting to adjust to the changing landscape at the Fortune Global Forum in Toronto on Tuesday.” Read more.
TM Forum Report: Telcos Slow to Embrace Digital Transformation
Sean Kinney, RCR Wireless News, October 18, 2018
“[S]ince 2017, there has been a 5 percent increase to 45 percent of ‘CSP respondents stating their companies have now started transformation'… So what’s the hold up? Essentially a lack of consensus on what digital transformation constitutes, what the goals are and how to align internal stakeholders, according to the report.” Read more.
Don't Try to Boil the Ocean With Digital Transformation Initiatives
China Louise Martens, CMSWire, October 23, 2018
“Now the power is in the consumer’s hands. They can choose to engage with you via whatever channels they want and they can jump between channels. Their expectation is that their experiences across channels should be connected… The consumer expects that you will know the same amount of information about them all the way through their engagement.” Read more.
Ideas @ AppDirect is a leading source for trends, statistics, best practices, and other information related to the digital economy.
Related Articles

Industry Insights
Sell More, Tap into 3 Product Stack Trends
Are you curious what tech stacks are trending right now? Or are you looking for insight into having more productive customer conversations in the coming year?By Ideas @ AppDirect / Advisors / February 27, 2023

Industry Insights
5 Market Predictions for 2023 —What You Need to Know
Get prepared! Our 2023 forecast will help you decide where to focus on. Find out key predictions and how it may impact you and your customers.By Ideas @ AppDirect / Advisors / January 30, 2023

Industry Insights
Key 2023 Economic Trends & Challenges—and How to Respond
How advisors can stay competitive in this challenging environment. We explore inflation, changing expectations around cash, productivity, and more.By Ideas @ AppDirect / Advisors / January 16, 2023