AppDirect Blog

Customer & Partner Success

GoDaddy Helps SMBs Put Their Digital Stake in the Ground

By Stuart Cohen / Oct 25, 2017

Key Facts

  • App name: GoDaddy
  • Industry: Small Business Services
  • Headquarters: Scottsdale, Arizona 

Today, a website is considered a must-have for businesses of all sizes. Despite this, the majority—59 percent—of small and medium-sized businesses (SMBs) do not have an online presence. A domain name is the first digital stake that a business puts in the ground, and is essential for branded email marketing, email communications, and online advertising. So why don’t more SMBs have one?

It’s a question that GoDaddy is working hard to answer—and solve. Founded in 1997, GoDaddy got its start as a domain registrar and web hosting company. Twenty years later, the company has grown to offer a range of solutions to help SMBs start and manage a business, including website building, bookkeeping, email and email marketing, cloud storage, and other productivity tools.

To make its technology even easier to use, GoDaddy offers Microsoft Office 365 as its core email and productivity service, which gives customers seamless access to email-connected domain names. “Owning your digital identity is important to individuals and businesses,” GoDaddy Chief Product Officer Steven Aldrich recently explained. “A professional email address increases prospects' willingness to do business with them.”

“Owning your digital identity is important to individuals and businesses.” —Steven Aldrich, Chief Product Officer, GoDaddy

GoDaddy currently has 17 million customers around the globe and more than 71 million domain names under management. You can learn more about GoDaddy at its website.

You can also learn more about why GoDaddy decided to partner with AppDirect from Jeff Lulenski, VP, Global Partner Network at GoDaddy.


Stuart Cohen is Senior Program Manager, AppDistribution Programs at AppDirect.