Gearing Up for Our Best Engage Yet

By Trevor Drewry / August 7, 2017

Engage 2017 Blog

For many, the summer is a time to relax, vacation, and take things more slowly. At AppDirect, however, it’s actually one of our busiest times of the year thanks to one event: Engage.

The AppDirect Engage conference is the industry’s only event that focuses exclusively on cloud service commerce. It brings together service providers, developers, and businesses of all sizes from around the globe to learn, network, and collectively transform how the world buys software.

The theme of this year’s Engage is digital transformation, and many of the keynotes will explore the challenges that businesses face when trying to compete in the face of the rapid changes that cloud technology often brings—and how to overcome them.

Engage 2017 will also put a greater emphasis on training and breakout sessions, giving attendees specific, practical information that they can start using right away. You can check out the just-released agenda here, which can be filtered by session type so you can plan and tailor your Engage experience to maximize your time.

Engage 2017 will put a greater emphasis on training and breakout sessions, delivering practical information you can use right away.

Here’s a little more about what you can get out of attending Engage:

  • Learn from AppDirect, industry experts, and other attendees in 50+ sessions designed to provide actionable takeaways that you can employ immediately.
  • Connect with the AppDirect team and more than 300 professionals in diverse roles, from C-level executives, to business development teams, to independent software vendors.
  • Be inspired to think about your business in new ways with discussions led by top leaders in cloud service commerce.
  • Share your successes, challenges, and ideas with others in this space. You’ll learn as much from other Engage attendees as you will from AppDirect.
  • Guide AppDirect’s product evolution by learning about the latest features and providing your thoughts on what we have in the works.
  • Expand your knowledge and network in cloud service commerce. With 10+ hours of dedicated networking time, you’ll get a lot of work done at Engage—and have fun doing it.

Engage 2017 will take place September 25th through 27th in San Francisco. We’re confident that all of the planning and preparation that we put into the conference now are going to make this year’s event our best yet. We look forward to seeing you there.

For more information—including the agenda—and to register, visit

Trevor Drewry is Head of Field Marketing at AppDirect.